Your course is finally online, but no one’s signing up. So what’s wrong? Odds are, you’ve skipped one important step – marketing.
Marketing is an important step if you want to increase your online students. For best results, market before, during and after your course’s launch. Try these five tips and you’ll start seeing your sign up rates increase, along with profits and student recommendations.
1. Start Blogging Now
You might be exhausted from putting together your course, but you’re going to need to create even more content. If you don’t already have a website or blog, get one now! Even if your course is hosted on a course marketplace, having your own website helps. Try blogging at least once or twice a week to build a relationship with potential students and draw in organic traffic. Naturally, you should have a link to your course on your site.
2. Get Creative On Social Media
While you could just buy ads, you don’t have to. Instead, get creative on social media. Post trivia related to your course. Post humorous memes. Share valuable content from your blog and other sources. Make your social media pages a place potential students love to visit. Promote your course about 20% of the time and you’ll increase your online students.
3. Build A Subscriber List
Email is still the most effective marketing tool. In fact, your emails are five times more likely to be seen than posts on Facebook. In one experiment, a blogger shared his latest post to equal numbers of Twitter followers and email subscribers. Only 300 people clicked via Twitter, but 4,200 came from email.
Build an email subscriber list and you have a great marketing tool to let potential students know about your course. You’ll want a website and blog to build this list.
4. Offer Something For Free
Here’s how you really build your email list – offer something for free in exchange for their email. Smart Blogger offers some great creative ideas. Or, you could stick with some of the classics, such as a free ebook, mini-course, worksheets or workbooks and podcasts.
5. Work With Relevant Sites
Finally, if you don’t have a subscriber list or you’re just getting your website and blog started, try to partner with established industry experts. For instance, find sites in your course’s niche and offer to guest blog. In most cases, you’ll get a link back to your site or even to your course. You can also look for sites that review courses and offer a free course in exchange for an honest review. Good reviews are crucial if you want to increase your online students.
Need more help getting students? Find out more about creating and marketing online courses today!