You’ve probably heard of email marketing and have even signed up for email newsletters yourself, but it’s just too hard to do yourself, right?

Wrong! Email marketing doesn’t have to make rocket science seem like kindergarten nap time. Despite all the highly advanced techniques, some of the best strategies are actually the easiest.

To be successful with online courses, you have to have students. So, implement some of the following strategies to make emails work for you.

1. Make Signing Up Obvious

Your first step is to actually get students and potential students to sign up for your emails. Add a clear call-to-action on your website and/or social media profiles. It should be impossible to miss, but shouldn’t obstruct the visitor from checking out your site. Check out Thrive Hive’s excellent examples of highly effective CTAs.

2. Personalize Your Emails

Would you rather get a standard automated message or a personalized one? You’d prefer one that sounds more friendly and personable, right? People on your email list prefer the same thing. Use the subscriber’s name. Make the subject line sound interesting and inviting. Connect with a common problem. The idea is to make it sound like you’re a close friend.

Kissmetrics offers up some personalization techniques that are both easy and effective. To see personalization in action, see HubSpot’s favorite examples.

3. Segment Your Lists

When you sign up for an email newsletter provider, make sure they offer list segmentation. Yes, this might sound like an advanced email marketing technique, but it’s actually a simple classic. Segmenting means you break your list down to better engage different types of subscribers. For instance, you probably wouldn’t want to send a message using teenage slang to an audience of 50-somethings. 

So, break your list down into multiple segments to offer better personalization. Your emails are much more effective this way.

4. Keep Messages User-Friendly

Email’s always user-friendly, right? Nope. First of all, some messages still aren’t mobile-friendly. With most of us checking the majority of our messages on our phones, emails that fit those small screens is important. 

Next, keep messages short and sweet. No one has time to read a five-page email. A few paragraphs are all you really need. It’s also a good idea to focus more on text than visuals. A single button as a CTA works well, but images take longer to load and may make subscribers delete before even checking out your messages.

5. Make Messages Valuable

Online students want courses that provide value. Use email marketing to prove your course’s worth. Instead of straight marketing, send out useful content. Offer tips and tricks related to your niche. Whatever you do, make it valuable to the subscriber.

Looking for even more ways to increase your students? See how I can help you become a more successful online course creator.

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